Dollars and sense
At an NBA Atlanta Hawks game, every detail—the lights, seats, sponsorships, jerseys, concession stand workers and on-court talent—holds one thread in common: It all costs money.
“All the fun stuff you see on ESPN, no one talks about the finance and accounting that’s involved,” says Erica Desrosiers, STH '13.
Desrosiers does a lot of talking about it, though: She is completing her first year as a senior financial analyst with the team.
Because in addition to scores and records and salaries, the team has other important numbers to track.
—By Angelo Fichera, KLN ’13